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Special Motorsports Event – Day 1: 2011 NASCAR Sprint Cup Series Champion Week Begins – the Auto Chanel

DAYTONA BEACH, Nov. 30, 2011: Tony Stewart left Las Vegas Motor Speedway
a second-place finisher last March but returned to Las Vegas as No. 1 on
Tuesday to begin celebrating his third NASCAR Sprint Cup Series
championship.

It’s Stewart’s first NASCAR Sprint Cup Series
Champion’s Week in Las Vegas. His 2002 and 2005 titles were
celebrated in New York City. There was perhaps a bit of déjà vu during
Tuesday’s annual Landmark Photo Shoot, with the faux Big Apple
skyline of New York, New York appearing as background in one of the
shots.

“There’s so much to do here in Las Vegas,” said
Stewart. “It’s the perfect place to have the year-end
celebration. I look forward to having everyone from the Stewart-Haas Racing
team, Office Depot and Mobil 1 here on Thursday night and spending some
time with them.”

Stewart hit a number of notable Las Vegas photo op hot spots for the
traditional photo shoot. On this year’s agenda: the “Welcome to
Las Vegas” sign, the iconic lion outside the MGM Grand Hotel and an
evening shoot at the Foundation Room in the House of Blues at Mandalay Bay,
which overlooks the Las Vegas strip.

All photos from today’s shoot can be viewed and downloaded at www.nascarmedia.com.

Stewart also participated in interviews with ESPN Radio, four Las Vegas
television stations, members of the print media, all culminating with an
appearance on MRN Radio’s NASCAR Live With Eli Gold.

No surprise – Stewart admits to being a bit winded during his
cross-country championship festivities that followed his Nov. 20 Chase for
the NASCAR Sprint Cup™ victory at Homestead-Miami Speedway.

Miss Sprint Cup, Monica Palumbo, accompanied the champion on his Las
Vegas media rounds and suggested Stewart “had better be on your game
this week” because it will be a busy four days, culminating with the
NASCAR Sprint Cup Awards Banquet on Friday night at The Wynn Resort.

NASCAR Sprint Cup Series Champion’s Week festivities begin in
earnest on Wednesday at Las Vegas’ famed downtown Fremont Street
where Las Vegas Motor Speedway hosts a Newlywed Game-type competition
featuring the top-12 drivers.

Tuesday also marked the opening day of the NASCAR Motorsports Marketing
Forum being sponsored for the 12th year by Street & Smith’s Sports
Business Journal. The conference, featuring an array of insight from sports
and marketing executives from within and outside the motorsports industry,
continues Wednesday at Caesars Palace. Stewart was interviewed to open the
two-day event. Among the attendees and panelists were NASCAR Chief
Marketing Officer Steve Phelps, Chief Operating Officer of NASCAR Media
Group Jay Abraham and NASCAR Managing Director, Entertainment Marketing and
Business Development Zane Stoddard. Dylan Kwasniewski and Darrell Wallace
Jr., two of NASCAR’s stars of the future, were also among first-day
participants.

Wednesday, Nov. 30

· Las Vegas Motor Speedway’s Champion’s Week Kickoff Event:
Held on Fremont Street, this free event starts at 2:15 p.m. and will
feature a Newlywed Game-type competition among the top-12 drivers. Drivers
will be paired in groups of two, and will answer questions about each other
mirroring the famous Newlywed Game style. Fans can watch the event on
NASCAR.COM via this link: http://www.nascar.com/champions_week_kick_off.

Thursday, Dec. 1

· NASCAR NMPA Myers Brothers Awards Luncheon: Beginning at 11 a.m. in
the Bellagio Ballroom at the Bellagio, this annual industry/media gathering
includes the presentation of awards to the Champion Crew Chief (Darian
Grubb), Champion Sponsor (Office Depot and Mobil 1), Sunoco Rookie of the
Year (Andy Lally) and Most Popular Driver (to be announced). Co-hosted by
NASCAR and the National Motor Sports Press Association, fans can attend
this exclusive event for the second-consecutive year. Fans can watch the
event on NASCAR.COM via this link: http://www.nascar.com/Myers_Brothers_Luncheon.

· NASCAR Victory Lap: Set for 3 p.m., the fan-favorite NASCAR Victory
Lap will feature the top 12 drivers parading – with engines growling
– down the famed Las Vegas strip in their teams’ respective
race cars. NASCAR Victory Lap will feature an authentic pit stop along the
route and two burn-out sections for drivers. NASCAR Victory Lap will start
in front of Planet Hollywood Hotel & Casino on Las Vegas Boulevard and end
at the Hard Rock Hotel & Casino. Fans can watch the event on NASCAR.COM via
this link: http://www.nascar.com/Victory_Lap.

· Coca-Cola Fan Zone: Fans can get a front-row seat for the conclusion
of NASCAR Victory Lap at the Coca-Cola Fan Zone, a free event located at
Hard Rock Hotel & Casino Las Vegas. Beginning at noon, the Coca-Cola Fan
Zone offers interactive displays from The Sprint Experience, Game Show
Network, Ford, Coca-Cola, and is a prelude to NASCAR After the Lap.

· NASCAR After the Lap: Starting at 4:30 p.m., NASCAR After The Lap is
one of the highlights of NASCAR Sprint Cup Series Champion’s Week.
Tickets for the third-annual event will be available for purchase at www.NASCARAfterTheLap.com for
$20 each, with proceeds benefitting The NASCAR Foundation, a non-profit
organization which raises funds that support children’s charities and
important causes throughout the nation. Sponsored by Ford Motor Company and
Coca-Cola, the event is renowned for its unfiltered, “tell-all”
format featuring the 2011 top-12 NASCAR Sprint Cup Series drivers. Fans can
watch the event on NASCAR.COM via this link: http://www.nascar.com/After_The_Lap

Friday, Dec. 2

2011 NASCAR Sprint Cup Series Awards Ceremony: The big show starts at 6
p.m. (9 p.m. ET), crowning the NASCAR Sprint Cup Series champion driver and
owner and honoring the other drivers who finished in the top 10 in the
final series standings. The star-studded entertainment lineup for the
ceremony includes country music icon Reba as host, a performance by
Grammy-award winning rocker Kid Rock, as well as performances by two recent
additions: up-and-coming country artist Ella Mae Bowen and Broadway
sensation Jersey Boys.

• Sixteen-year-old Ella Mae Bowen is an emerging country
singer-songwriter who is featured on the new “Footloose”
soundtrack with her enthralling remake of “Holding Out For a Hero”. Bowen
is originally from Walhalla, South Carolina, and is currently signed with
Big Machine Label Group, which is the record label home to country
superstars like Reba, Taylor Swift and Martina McBride. Click here for a
photo of Bowen.

• “Jersey Boys” is the smash-hit musical winner of the
2006 Tony Award on Broadway and Best Musical accolades in both London and
Australia. This critically-acclaimed musical tells the tale of four
blue-collar boys working their way from the streets of Newark to the top of
the charts taking audiences behind the music of Frankie Valli and The Four
Seasons. Jersey Boys, voted #1 show in Las Vegas by the Las Vegas Review
Journal, is currently performing at The Palazzo and is coming to Paris Las
Vegas in March 2012. Click here for a photo of Jersey Boys.

SPEED, Sirius XM NASCAR Radio and MRN Radio provide same-day coverage,
starting at 9 p.m. ET.

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Special Motorsports Event – Day 1: 2011 NASCAR Sprint Cup Series Champion Week Begins – The Auto Chanel


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