The new agreement takes the relationship through 2016, with NASCAR managing business and editorial operations for its digital platforms beginning in 2013 and Turner Sports continuing to oversee advertising sales and sponsorships across NASCAR-branded digital platforms. “Turner Sports has been, and will continue to be, a great partner for NASCAR,” said Brian France, chairman and CEO of NASCAR. “Taking a leadership role as it relates to our digital rights is something we as the sanctioning body know is important for the future of our sport, the development of our drivers and most importantly, the experience for both our current fans and future followers.” NASCAR’s digital and social media portfolio includes NASCAR.com, the official online destination of NASCAR which provides fans with fantasy games, video highlights, social elements and in-depth editorial content
Posts from ‘January, 2012’
INDIANAPOLIS – Try as they might not to put themselves above the rest of the New England Patriots, Bill Belichick and Tom Brady might as well have stepped off the plane here Sunday arm in arm.
Former NASCAR driver Rusty Wallace, front, and Brett Dill, president of The Swerdlow Group, talk about their involvement with a planned poker tournament at the MG on the Halifax.
NASCAR is taking back the management of its online and mobile operations from broadcast partner Turner Sports following a steep slide in TV ratings. The league wants to use its digital platforms to help rekindle interest in the sport, which has suffered from flagging attendance. Under a newly extended agreement by the two parties, NASCAR will move much of the operations for its online and mobile platforms from Turner’s Atlanta-based studios to the racing league’s headquarters in Charlotte, N.C., effective January 2013.